Spirits total volume sales increased by 3% in 2011 to reach 36.6 million litres. Aguardiente is the most popular spirits area in Guatemala, accounting for 48% of total volume sales in 2011, and is followed by white rum (41%). Despite the area's good performance, it still has some important challenges to face in the future in order to realise its full potential. Sales of contraband and illegally manufactured products come at the expense of legal companies. According to industry sources,...

Euromonitor International's Spirits in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Click for Report details:Spirits in Guatemala - Market Report