The rising popularity of Western culture in Indonesia helped to boost growth in breakfast cereals during 2010 and the first half of 2011 as more Indonesians became accustomed to eating breakfast cereals with milk for breakfast. Furthermore, breakfast cereals are perceived as being very healthy, offering many physical benefits to consumers. Although breakfast cereals can appear quite expensive for many Indonesians, the primary target audience of middle income and upper income consumers remains...

Euromonitor International's Breakfast Cereals in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Click for Report details:Breakfast Cereals in Indonesia - Market Report