Rising demand for freshly produced products using natural ingredients proves positive for baked goods as Irish consumers become increasingly more health conscious. As awareness of the implications of their food choices increases, the result has been greater demand for foods produced using healthy and natural ingredients. Manufacturers have used this trend to their benefit by highlighting their efforts to reduce perceived less healthy ingredients, such as salt, while at the same time emphasising...

Euromonitor International's Baked Goods in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Click for Report details:Baked Goods in Ireland - Market Report