Two contradicting trends are evident in the computers and peripherals category. While sales of computers grow most years, sales of peripherals are decreasing, and seem to be on the way out of the market in the longer term. This is related to the sale of desktop computers, which is also on a negative trend. Demand for monitors and other peripherals is shrinking as a result. Sales of printers are decreasing due to the higher penetration of online devices and the ability of consumers to read content on screen.
The computer category was led by Acer Czech Republic sro in 2010 with a 21% volume share. This was mainly thanks to its wide offer, active promotion, especially in the mid-price segment, and expansion in the netbooks category. Acer gained more than two percentage points in volume share.
The competition between tablets and other computer types will be dominant over the forecast period. The tablets category is expected to grow very strongly from a low base. This will impact demand for other computer types, and a reduction in the share held by netbooks within portable computers is particularly expected. Availability of local content will be critical to the success of this device, but it seems that many content providers already see huge potential. Leading newspapers already offer applications for the iPad, and hope to develop new revenue streams in coming years.
This Computers and Peripherals in Czech Republic report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers, Peripherals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Computers and Peripherals market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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