A new report by Outbrain, a content marketing agency, showed
that almost 100 percent of businesses and brands use content on multiple social
media platforms to drive traffic to their websites.
Outbrain surveyed senior-level executives and agency
executives to determine what strategies they use to reach a target audience and
found that content, which includes blogs and videos, on social media can funnel
more visitors to their websites who can be converted to customers by providing
valuable information. Even in the information age word-of-mouth, in this case
word-of-web is an effective way of marketing a business.
Law firms hoping to increase their clientele can employ a legal internet marketing firm to help
them leverage the reach of social media.
Seventy-five percent of those surveyed said that paid search
was one very effective rate to increase their web visibility and use this
platform. Display ads that link back to a website are also popular among a
majority of brands.
Legal internet marketing firms realize that adding videos, blogs and articles is an
important component of search engine optimization as many internet users make
purchasing decisions based on information obtained through search.
Busy law firms often don’t have the time to consistently add
new content to their websites and can turn to a legal internet marketing company to develop and maintain their
internet marketing strategies. When a firm has a marketing company at the helm
they can focus on practicing law and helping their clients.