The Golf Championships, launching in early fall on CBS Sports on Saturdays, chose Golf Belles social marketing solutions to help raise awareness and engagement for their new brand across the globe.
As The Golf Championships prepares to go live with their all new televised
series ‘The Million Dollar Invitationals’ on CBS this fall, Golf Belles (
http://www.golfbelles.com ) gets ready to take the brand global with a
customized social media marketing approach designed to engage viewers and
participants alike before, during and beyond each event.
During 2012, players from all over the world will compete in The Golf Championships,
a series of televised events, which include the Million Dollar Invitationals, a
high-stakes competition. The Million Dollar Invitationals series, to be
telecast on CBS in the late Fall, will host four events at premiere golf
courses in the US, Europe and the Caribbean.
The Golf Championships, Inc., a wholly owned subsidiary of Armada Sports &
Entertainment, Inc., is a series of four competitive events held in the US,
Europe and Caribbean. Only 144 players will be selected to compete in
each of the four tournaments,with the top 10 players competing in a dramatic,
nine-hole elimination shootout with a total purse of $1,560,000, and the winner
taking home $1,000,000!
The participants of the 2012 Million Dollar Invitationals will also be
automatically entered into the 2012 World Putting Tour Championships.
This series of events will take place simultaneously with the Million Dollar
Invitationals. Each of the four World Putting Tour Championships will
have a total purse of $150,000, with a top prize of $100,000 after a nine hole
shootout, giving the 144 participants two chances to compete to win!
The Golf Championships is set to bring a breath of fresh air to the sport with
an accomplished team of executives with a wealth of experience in the sports
entertainment industry and unique, compelling golf competitions. The CBS
Television Network, which brings you the hit shows NCIS, CSI, Survivor and The
Amazing Race will proudly televise all four million dollar invitational events
broadcasting across the nation in two hour shows leading into College Football
on Saturdays. The launch is set for early fall this year and will mark a day in
history for the golf industry, as one that brought the sport a new appeal in
the global eye.
"The Golf Championships brand was designed to create interesting but
compelling life changing opportunities for golfers of all skill abilities. We
believe that the Million Dollar Invitationals and other unique made for
television events in the sport will ignite interest in the sport from new
audiences, invigorate the existing golf audience and help grow the sport of
golf in the long term," stated R. Thomas Kidd, CEO of Armada Sports &
Golf industry marketing company Golf Belles has been commissioned by
The Golf Championships to develop customized marketing solutions for the brand
that will introduce it across the social media networks growing enthusiasm and
interest in the build up to the launch dates. The approach will seek to engage
the audience, arouse interest and improve the brand’s influence and following.
"The golf industry has suffered a series of blows over the past few
years;" states Golf Belles Chief Susanita de Diego, "declines in
sponsorship and funding, global popularity and viewership, not to mention a
decrease in the number of competitive events. Our involvement with The Golf
Championships seeks to excite the global golfing audience once again; in turn
the industry will benefit from the value of increased popularity and a return
to the game at all levels worldwide."
About Golf Belles:
Golf Belles is a marketing, management and media company, with a nontraditional
golf marketing focus that brings our clients products and services to the
forefront of their desired target markets in a unique and viral way. We believe
vision & creativity are the most valuable resource in today's new economy
and this will renew businesses and lead the global golf industry to new levels
of success. The most valuable brands in the world today are all led by inspired
minds who've built strong creative cultures. It is our focus on creative
contribution to business strategy that leads to exceptional outcomes. Aspire to
live your dream ~ Inspire others to live theirs! http://golfbelles.com &
About Armada Sports & Entertainment, Inc.:
Armada is a sports marketing company engaged in owning, developing and
conducting made for television sports & entertainment events. Armada
currently owns The GolfChampionships, Inc. a series of unique competitions in
the sport, known as The Million Dollar Invitationals, The World Putting Tour Championships,
and the Celebrity Challenges. The events will be televised on CBS Sports for
two years beginning in the fall-winter of 2012. More Information is available
Press & Media Contact:
Golf Belles LLC
2013 W Periwinkle Way
Chandler, AZ 85248 - USA