Nestle launches NESTLE SWISS, the Premium Chocolate gifting range in association with Delhi Duty Free, the largest Indian duty free retail operator at Delhi's IGI airport. The packs are available exclusively for travelers who are the true chocolate connoisseurs from 1st April, 2012 at the duty free shops.
NESTLE SWISS is simply traditional chocolate at its very best, with a heritage that goes back to 1875 when Henri Nestlé together with friend and chocolate-maker Daniel Peter produced the world's first milk chocolate. Since then, the craftsmen at Nestlé have continued to perfect the art of chocolate-making, using simple pure ingredients, including wholesome Swiss milk. The launched brand carries on that tradition which is chocolate in its most natural form, simple, authentic and delicious.
'We are striving for the ideal blend between the high end travelers and our latest NESTLE SWISS chocolate offering," says Mr. Steve O Connor, CEO Delhi Duty Free, “This uniquely hand crafted gift pack containing the finest swiss chocolates from Nestle is the perfect gift for travelers and their loved ones. Since eye-catching visual packaging is essential in stimulating purchases within this category, we are delighted to be the only travel retailer in the India to showcase this latest elegant travel-retail gift box." Also the fact that all confectionary products arrive or are delivered at Delhi Duty Free in just 2 weeks of production guarantees quality and freshness.
Made of 6 new products, the range will offer consumers a unique variety of tastes and experiences. The Swiss Alps boxes offer an assortment of new pralines, shaped like Swiss peaks with extraordinary tastes and textures. The Swiss Tender Rocks, inspired by the original chocolate truffle recipe, evoke an avalanche of Swiss mountains rocks that you can delicately eat without touching thanks to “crystal” pics. The Swiss Carrés are the perfect translation of “chocolate brut” with chocolate directly poured into the tray and topped with delicious and generous ingredients: simple but beautiful.