Adigami Releases API for Display Advertising Reporting
Newport Beach, CA 4/14/2012 11:07 AM GMT (TransWorldNews)
Adigami releases their API for reporting on display advertising campaigns from services such as DoubleClick DFP and Yahoo! APT. The API makes it easy for companies to access their data through a single gateway and reduces integration time significantly. Developers can apply for a trial account on the Adigami website.
Until now, rich advertising data has been available only to companies that commit extensive engineering resources to developing automated reporting tools. The ease of integration provided through the Adigami API makes it possible for companies with limited engineering resources to quickly build reporting tools that will bring them timely and automated access to their data.
"A reporting project involving integration with a few external APIs could easily keep a senior level engineer busy for 2 to 4 months" said Cyrus Ghalambor, co-founder and CEO of Adigami. "Our mission is to cut that time down to just a few days". Aside from search and display advertising, Adigami has a long list of other data sources that they are working on ranging from e-mail and social media to mobile advertising and online payment systems.
The Adigami API is not just about ease of access. It also provides data warehousing and multiple layers of aggregation allowing agencies to look at their performance at the campaign, advertiser, and agency levels.
Adigami was founded in 2008 and is focused on helping solve web analytics API integration problems. Their SaaS product covers a wide range of APIs and is also available for use on private servers.
Adigami provides API integration technology and services. The company's SaaS API service allows developers to quickly access multiple web analytics and advertising API's using a single REST API, significantly accelerating the development process.