On the one hand, bleach continues to be viewed negatively by many consumers on account of its adverse effect on clothing. On the other hand, bleach remains a mainstay category in home care, well supported by its efficiency in killing germs and viruses and its low unit price. Firstly, bleach, and especially a brand like Clorox, has been positioned as an efficient product in terms of killing germs and viruses, which proved a strong selling point amid the outbreak of the H1N1 pandemic in 2009.

The Bleach in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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