The Wet Cooking Sauces category represents almost 20% value of the market but has low consumption rates across all age groups, at about 40%. If marketers find the correct trends to influence this market and increase consumption this would have a significant impact on market value.
Private Label products have a significant share of the Seasonings, Dressings & Sauces market in France across most categories. With the exception of one or two main national brands the remainder of these markets is fragmented, leaving Private Label room for further growth. Marketers of national brands need to differentiate their products in order not to become a target for this competition.
The top 4 retailers of Seasonings, Dressings and Sauces in France account for almost three-quarters of the retail market. The remainder of the retail distribution network is fragmented, leaving manufacturers with medium to low bargaining powers.Report Scope
Consumer survey data for the following specific categories: Bouillons & Stocks, Chutneys & Relishes, Condiments, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings and Wet Cooking Sauces.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Click for Report details:Consumer Trends in the Seasonings, Dressings & Sauces Market in France, 2011