The food segment registered the maximum number of deals in value terms, mainly driven by a major deal announced by cereals maker Kellogg Company, in which it agreed to acquire the Pringles potato chip business from Procter & Gamble Co for US$2.7 billion.
Deal activity analysis by geography reveals that North America continues to lead, both in deal volume and value terms and was mainly driven by M&A activity which contributed 48.9% of the total deal activity. Deal value in the CPG industry decreased by 46% from US$27.5billion in January 2012 to US$14.7 billion in February 2012.However, the deal value was above the TSM average of US$13.8 billion. In February 2012, deal activity in the food segment accounted for 39% of the month's total deal value, followed by beverages with 20%.
Report Scope- The report provides detailed analysis on the mergers and acquisitions (M&A) activity in the CPG industry in February 2012 compared to January 2012 and the trailing six month average. This provides insights for the inorganic growth strategies of companies in the industry and competitor tracking.
- The report provides detailed analysis on the private equity and venture capital activity in the CPG industry in February 2012 compared to January 2012 and the trailing six month average. This provides an insight of the investment activity in the industry by financial investors.
- The report provides detailed analysis on capital raising activity, including equity and debt offerings, in the CPG industry in February 2012 compared with January 2012 and the trailing six month average. This provides an insight of the capital raising activity of companies in the industry including the fund raising trend from both equity and debt capital markets.
- The report provides detailed analysis on strategic partnerships in the CPG industry in February 2012 compared with January 2012 and the trailing six month average. This provides an insight of the strategic partnerships among companies in the industry, including joint ventures.
Click for Report details:February Monthly Deals Roundup - Consumer Packaged Goods
