Companies use contextual content management (CCM), which is a part of WCM solutions, by adding attractive features such as visual graphs to enhance the value of their contents. However, CCM has now been upgraded to include more features to make extra information available according to customers' areas of interest. Thus, the rising demand for such solutions is increasing the churn rate among customers, and hence many companies are shifting their platforms to CCM at present. WCM packages are complete and provide comprehensive management of websites by offering numerous features such as hosting, control and CCM functions.

Increasing use of internet and cloud-computing services has motivated vendors to provide organizations with cloud-based WCM solutions. Moreover, cloud-based services provide many advantages which are unavailable through traditional implementation procedures. In addition, cloud-based services do not require additional hardware or software for support. These services are relatively cheaper and, above all, easily accessible even from remote locations.

The Global Web Content Management Systems market is set to grow at a CAGR of 14.2 percent over the period 2011–2015. One of the key factors contributing to this market growth is the increasing importance of data-rich internet applications. The Global Web Content Management Systems market has also been witnessing the emergence of web content management solutions with social media monitoring capabilities. However, complexity in selecting the right solution from a wide variety of options could pose a challenge to the growth of this market.

Report Scope

TechNavio's report, the Global Web Content Management Systems Market 2011–2015, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Web Content Management Systems market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors dominating this market space include OpenText Corp., Autonomy Corp., Oracle Corp., and SDL plc.

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