Volume sales of microwave ovens appeared to have bottomed out in 2011, as the category demonstrated its first positive performance in six years. Decade-long changes in US eating habits and longer replacement cycles for modern units combined with a lack of innovation to restrict the potential of microwave ovens at the end of the review period. However, 2011 demonstrated marginal 1% growth, attributable to gains in lower-value freestanding models.

Euromonitor International's Microwaves in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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