A change in consumption behaviour is one of the main reasons that has led to a further decline in beer sales. Consumers' lifestyles are increasingly characterised by high mobility as more and more people have to use the car for private, but also professional purposes. Companies make high demands on the performance of their employees who feel increasingly under pressure to deliver good results. Consumers therefore often choose a low-alcohol beer or non-alcoholic drink over a beer during the...

Euromonitor International's Beer in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Click for Report details:Beer in Germany - Market Research Report