The Fragrances market in Germany is dominated by branded products, with negligible private label penetration. Fragrances are strongly linked to fashion and personal image, and are often aspirational brands, limiting the potential success of private labels in the market.

New gender behaviors and Indulgence are the leading trends in the Fragrances market

Consumer survey results indicate that New gender behaviors and Indulgence are the leading drivers influencing Fragrances consumption in Germany. Changing definitions of gender behavior and a decline in traditional male and female roles has resulted in volatility in the Fragrances market, as consumers seek new scents to match their new lifestyles.

Highly fragmented German Fragrances retail market

The German fragrances market is highly fragmented in terms of number of retailers operating in the country, as the top three retailers account for only one-fifth of Fragrances distributed by volume. This indicates medium to low bargaining power of retailers with product manufacturers and suppliers.

Report Scope

This report provides the results for the Fragrances market in Germany from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level

Click for Report details:Consumer Trends in the Fragrances Market in Germany