Older Consumers hold the highest Fragrances market share by value. This is a combination of the large size of the age group and their high consumption frequency.

Affluent wealth group has the largest market share

Consumption analysis reveals that the Affluent wealth group has the largest share of the Fragrances market by value. The second largest share is held by the Hard Pressed wealth group, indicating a strong potential for mass market products.

Private label fragrances are not popular in Italy

Private label penetration is low across all three Fragrances categories in Italy. Private label sales will be limited by their perceived low cost and low quality in product categories dominated by luxury and aspirational items.

Report Scope

This report provides the results for the Fragrances market in Italy from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level

Click for Report details:Consumer Trends in the Fragrances Market in Italy