More than 95% of consumers of fragrances in Russia use branded products. Private label brands that are less expensive are purchased mostly by lower earning income groups. The market for branded fragrances in Russia is unlikely to lose market share to private labels.
Unisex Fragrances have a very small market in Russia
The Female Fragrances category dominates the overall Russian Fragrances market, followed by Male Fragrances. Unisex Fragrances account for less than 5%.
Specialist stores account for a majority of Fragrances sales in Russia
Major retailers in Russia such as O'Key, Auchan, Magnit account for less than 30% of fragrances sold in volume terms. This indicates that Russians prefer to purchase Fragrances from specialty stores.Report Scope
This report provides the results for the fragrances market from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Click for Report details:Consumer Trends in the Fragrances Market in Russia