Market valuation reveals that Pantiliners and Shields dominate the Feminine Care market in Germany. This category was followed by Women's Disposable Razors and Blades and Sanitary Pads, however neither of these had a market share in excess 15%.

Private label penetration comparatively high

Brand data analysis reveals that private labels have a market penetration ranging from 15–30% in Germany, similar to other mature markets such as France. While private labels have the highest penetration rate in the Women's Disposable Blades and Razors category, it is lowest in the Tampons market.

Changing lifestyles and value for money are the key market drivers in the German Pantiliners and Shields market

Behavioral trend analysis reveals that Changing lifestyles is a key determinant of consumption patterns with regards to Pantiliners and Shields, with consumers both living and being active for longer. The weak state of the European economy is also reflected in the importance of the Better value for money trend, with consumers looking for ways to control their spending.

Report Scope

This report provides the results for the Feminine Care market from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level

Click for Report details:Consumer Trends in the Feminine Care Market in Germany