Brand data analysis reveals that private labels have less than a 5% share in the Sanitary Pads, Pantiliners and Women's Disposable Razors and Blades categories. The highest penetration rate of private label products is in the Internal Cleansers category, of approximately 10%.

Changing age structures and Busy lives are the key market drivers in the Chinese feminine care products market

Behavioral trend analysis reveals that busy lifestyles and changing age structures are the key determinants of feminine care product purchases. China's marketing landscape is being altered as migration to urban areas increases and people increasingly delay settling down, marriage and childbirth. This is having a particularly strong effect on Feminine Care products, consumption of which is heavily influenced by childbirth.

Sanitary pads are the largest selling Feminine Care products in China

Sanitary pads have a value share of more than 60% in the overall feminine care products market in China. It is followed by Pantiliners & Shields, with Tampons the third-largest category.

Report Scope

This report provides the results for the Feminine Care market in China from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Click for Report details:Consumer Trends in the Feminine Care Market in China