Market valuation reveals that Pantiliners and Shields account for over half of the total sales of Feminine Care products in Russia. This is followed by Sanitary Pads, Women's Disposable Razors and Blades and Internal Cleansers. Tampons have the lowest value share of the market at less than 5%.
Private label penetration is insignificant for all the categories of feminine care products in Russia
Brand data analysis reveals that private labels have less than a 2% share across all Feminine Care product categories except for Internal Cleansers, where private labels have approximately a 5% market share. Russia's fragmented retail market is one driver of this low penetration, with private label sales typically higher in mature, concentrated retail markets.
Quality products and busy lives are the key market drivers in the Russian feminine care products market
Behavioral trend analysis reveals that Russian female population attaches high importance to quality Feminine Care products. Moreover, as an increasing number of Russian women have entered the workforce, Feminine Care products are purchased to complement increasingly busy lifestyles.Report Scope
This report provides the results for the Feminine Care market from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Click for Report details:Consumer Trends in the Feminine Care Market in Russia