Hair colorants are the most valuable Haircare products in the German market, followed by Shampoo and Styling Agents. Perms & Relaxers have the smallest share of the market at less than 5%.
Fragmented distribution of Haircare products
Haircare distribution in Germany is fragmented, with the six largest retailers of Haircare products accounting for 50% of the market.
Private label penetration relatively low
Private label penetration in the Haircare market in Germany is relatively low, with private labels most successful in Styling Agents with a 16% penetration rate. The only two other categories where penetration exceeds 10% are Shampoo and Conditioner.Report Scope
This report provides the results for the Haircare market from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Click for Report details:Consumer Trends in the Haircare Market in Germany