The Shampoo product category has the largest share of the Haircare market by value in China. Styling Agents are the second largest market, followed by Hair Colorants, which is only slightly larger than the remaining product categories in the market.

Private label penetration is highest for Hair Colorants in China

Brand analysis reveals that private label penetration is highest for Hair Colorants, with a penetration rate twice as large as the next most successful private label products. Private label penetration is lowest for Styling Agents.

Changing age structures a key trend in the Haircare market in China

Consumer survey reveals that changing age structures have key influence on the consumption pattern of Haircare products in China. Suppliers need to account for China's large young population and the effects the country's One Child policy has had in different demographic groups, particularly on the ratio of males to females in younger age groups.

Report Scope

This report provides the results for the Haircare market in China from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices in the organized market. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Click for Report details:Consumer Trends in the Haircare Market in China