The Brazilian economy's early and strong recovery after the global economic downturn has attracted many foreign investors, leading to an increase in international tourist arrivals in 2011 to 5.38 million. The main drivers that attracted tourists to Brazil during the review period included government initiatives, infrastructural improvements, a growing middle-class population, and the increasing popularity of leisure travel.
With Brazil hosting the FIFA World Cup in 2014 and the Olympic Games in 2016, the country is set to attract increasing foreign interest. The Brazilian Ministry of Tourism has developed an international tourism plan, Plano Aquarela 2020, which sets out international tourism goals that Brazil intends to achieve by 2020. With government initiatives and upcoming international sporting events, travel and tourism is poised for healthy growth over the forecast period.
Report ScopeThis report provides an extensive analysis of the travel and tourism market in Brazil:
• It details historical values for the Brazilian travel and tourism industry for 2007–2011, along with forecast figures for 2012–2016
• It provides top-level analysis of the overall travel and tourism market, as well as individual category values for both the 2007–2011 review period and the 2012–2016 forecast period
• The report makes a detailed analysis and projection of tourist spending in Brazil
• The report profiles the top travel and tourism companies in Brazil
Click for Report details:Travel and Tourism in Brazil, Key Trends and Opportunities to 2016: Hosting of FIFA World Cup and Olympic Games to Promote Tourism Growth