Although the Brazilian retail market is fragmented in terms of number of organized retailers operating in the country, the two largest organized retailers account for more than three-quarters of Make-up products distributed by volume. This highlights the strong bargaining power of these retailers with suppliers.

Low private label penetration of Make-up products

Private label penetration is low in the Make-up market in Brazil. One driver of this is the fragmented character of the overall retail market, with private labels traditionally stronger in mature, concentrated retail markets.

Changing age structures and lifestyles two key trends in the market

Changing age structures and Changing lifestyles are two of the most important trends in the Make-up market in Brazil. These reflect Brazil's large young population and growing urbanization and indicate that suppliers should track demographic and socio-economic trends in the country in order to successfully target their products.

Report Scope

This report provides the results for the Make-up market from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as organized retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Click for Report details:Consumer Trends in the Make-up Market in Brazil