Private label brands have an insignificant market share in the Chinese Make-up market, representing a penetration level of less than 5% across all the categories. This indicates that Make-up manufacturers in China are generally global companies who have well established brands in both domestic and international markets.
Face Make-up the most valuable Make-up market
Face make-up is the largest category by value in the market, followed by Eye Make-up and Nail Make-up.
Changing age-structures and Changing lifestyles are the key drivers in the Chinese make-up market
Changing age structures and Changing lifestyles are the most important trends in the Make-up market in China. Suppliers need to account for China's large young population and the effects the country's One Child policy has had in different demographic groups, particularly on the ratio of males to females in younger age groups. Growing urbanization will also affect consumers' behavior.Report Scope
This report provides the results for the Make-up market in China from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Click for Report details:Consumer Trends in the Make-up Market in China