Private label brands have an insignificant market share in the Russian make-up market as major product manufacturers are global companies that have well established brands in both domestic and international markets. Private label brands have less than a 5% penetration rate across all categories in the Russian market.
Face make-up products have the largest market share in value terms
Face Make-up is the largest category by value in the Russian Make-up market, followed by Eye and Nail Make-up. Lip Make-up is the smallest category, though it accounts for only a slightly smaller share of the market than Eye and Nail Make-up.
Better value for money a key trend in the Russian make-up market
Consumer survey results indicate that Better value for money is a key factor that influences consumers' purchase decisions with regards to Make-up products in Russia. This indicates brands must compete on price or develop strategies to differentiate themselves through alternative value propositions.Report Scope
This report provides the results for the Make-up market in Russia from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Click for Report details:Consumer Trends in the Make-up Market in Russia