Market valuation reveals that Disposable Razors and Blades and Aftershaves and Colognes have almost an equal market share and together comprise 65% of the total Men's Toiletries market in Russia in value terms. These two categories are followed by Post-shave Cosmetics and Pre-shave Cosmetics, which also have virtually the same market shares as each other.
Private label's presence in men's toiletries market in Russia remains insignificant
Brand data analysis reveals that private labels have less than a 2% share in volume terms of the men's toiletries market in Russia. This can be explained by the undeveloped and fragmented nature of the Russia retail market, as private labels tend to be more successful in mature, concentrated markets.
New gender behaviors is the key market drivers for the Russian male toiletries market
Consumer survey results reveal that male Russian consumers are increasingly concerned with their image, indicating that the Men's Toiletries market will increase in value in the immediate future.Report Scope
This report provides the results for the Men's Toiletries market in Russia from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Click for Report details:Consumer Trends in the Men's Toiletries Market in Russia