Antiperspirants and deodorants account for half of the Personal Hygiene market in India in value terms. This is followed by the Bath and Shower Products and Soap categories. Market valuation analysis reveals that although the Soap market is the largest in volume terms due to India's large population, the low average price of these products make it the least valuable in the Personal Hygiene market.
Low private label penetration
More than 95% of Indian consumers use branded personal hygiene products. This can be primarily ascribed to the fragmented nature of the Indian retail market, as private labels typically perform better in mature, concentrated retail markets.
Changing age structures and Lifestyles are the key market drivers
Analysis of the consumer survey reveals that key factors influencing the personal hygiene market in India are socio-demographic. The country's population is one of the youngest in the world, while its urban middle class population is one of the fastest-growing. Marketing planners need to design their campaigns keeping socio-demographic factors and lifestyle trends in mind to enable them to effectively reach a wider audience.Report Scope
This report provides the results for the Personal Hygiene market in India from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Click for Report details:Consumer Trends in the Personal Hygiene Market in India