Antiperspirants and Deodorants account for half of the Personal Hygiene market in Russia in value terms. This is followed by the Bath and Shower Products and the Soap categories.

Private label penetration low in Russia

Private label brands have less than a 5% penetration rate in the Russian Personal Hygiene market. This can be explained by the undeveloped and fragmented nature of the Russia retail market, as private labels tend to be more successful in mature, concentrated markets.

Better value for money the most important driver in the Personal Hygiene market in Russia

Better value for money is the most important trend affecting consumers' choices of Personal Hygiene products. This is evidence of the weak economic conditions in Russia and indicates that Russian consumers see Personal Hygiene products as a key area where they can trade down or limit their consumption in order to control their spending.

Report Scope

This report provides the results for the Personal Hygiene market in Russia from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level

Click for Report details:Consumer Trends in the Personal Hygiene Market in Russia