The consumption frequency of Hand Care products in Russia tends to increase with age. For instance, the Pre-Mid-Lifers, Mid-Lifers and Old Consumers age groups have the highest proportion of Heavy frequency consumers. Combined with their high disposable income, suppliers of Hand Care products will therefore concentrate on targeting consumers in older age groups.
Better value for money a key trend in the Skincare market
Better value for money is a key trend influencing consumers' choices of Skincare products in Russia. This is a result of the weak economic conditions in Russia and indicates that consumers consider Skincare products as an area where they can control their spending by trading down or decreasing their consumption frequency.
Skincare market in Russia is highly fragmented
Distribution of Skincare products in Russia is fragmented, with the five largest retailers accounting for only approximately 40% of the market. This indicates that retailers have a relatively weak bargaining power against their suppliers.Report Scope
This report provides the results for the Skincare market from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as organized retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Click for Report details:Consumer Trends in the Skincare Market in Russia