Manufacturers in ice cream have increased their focus on premium products, especially with regard to dairy ice cream. For example, since 2009, Comercial Allan Ltda, under its Popsy brand, has reinforced its position in terms of the offer of premium ice cream through the introduction of various new international flavour variants in supermarkets/hypermarkets outlets and partnership with the operators of restaurants and coffee shops.

Euromonitor International's Ice Cream in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Click for Report details:Ice Cream in Colombia - Market Research Report