The key trend in 2011 was the continuation of the growing premiumisation trend that began in 2010. The year 2010 was a changing point for ice cream on two different levels: a changing competitive landscape and the growing tendency towards premium ice cream. Osem, the second largest player in ice cream thanks to its Nestlé brand, was the one to lead the new change seen in mid-2010. This was the first time in many years that Osem managed to outperform the leading player Strauss and was a turning...

Euromonitor International's Ice Cream in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Click for Report details:Ice Cream in Israel - Market Research Report