Meal replacement products do exist in the country, but they are rare and unusual products. The reason for their low marketpenetration is the preference for slimming medication, meal supplements with slimming functions and herb-based slimming products. The reason for these products' popularity is the way they are presented to the consumer – some make claims of fast slimming without the need to sacrifice daily meals, whilst others are endorsed by celebrities.

Euromonitor International's Meal Replacement in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Convalescence, Meal Replacement Slimming.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Meal Replacement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Click for Report details:Meal Replacement in Bulgaria - Market Research Report