Red Bull has been resilient despite the recession in developed Western markets. However, the company is under increasing threat from The Coca-Cola Company, and the latter's distribution alliance with Hansen Natural has had an impact on Red Bull in the US and Western Europe. The forthcoming production site in Brazil may help Red Bull to achieve competitive prices to compete with rival brands.

Euromonitor International's Red Bull GmbH in Soft Drinks (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in theSoft Drinks industry. The report examines company shares by region and sector, product developments, marketand distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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