Payment Cards in Brazil is an invaluable guide to one of world's largest payment card markets. The report provides statistics on market size, competitor market shares and forecasts. It also provides an overview of regulation, competitor activities, issuer strategy, consumer attitudes, and product innovation including developments in contactless, mobile payments, online payments, and prepaid cards.
Features and benefits
- Detailed market sizing, competitor shares and forecasts are an invaluable guide for any cards player building a business case for activity in Brazil.
- Detailed analysis of consumer attitudes allows issuers to target consumers with inside knowledge of their true behavior and needs.
- In-depth insight into contactless, mobile, prepaid and online payments highlights future opportunities for all industry stakeholders.
- Detailed analysis of Brazil's regulatory framework assists potential market entrants in understanding current and possible future legislation.
Brazil is one of the largest payment card markets in the world, with 402 million cards currently in issue. The value of transactions made with payment cards in the country has increased at a CAGR of 19.5% since 2006. This growth is set to continue as Brazil's emerging middle classes expand and continure to purchase more consumer goods.
The Brazilian card issuing market is highly concentrated and dominated by four domestic state owned and private sector banks. International banking groups have gained significant market share through M&A. Santander, HSBC and Citibank are the largest international banks operating in the Brazilian payment cards market.
In recent years Brazil has been the focus of much interest from foreign companies who view the country as an ideal market to test new products. Mobile banking and payments offer the best opportunity in Brazil due to the popularity of mobile phones and positive consumer attitudes towards new payments systems.
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