On April 13, 2012, Planning Family, the premier online destination for new and expecting families, announced the launch of their new brand identity known as EverydayFamily. EverydayFamily’s affiliate program in Share Results will undergo a brand name change, and will continue to provide exciting savings for affiliates in the CPA and lead gen space to promote.
Planning Family’s affiliate program, a highly successful family-driven affiliate offer aimed at new and expectant parents, has changed its brand identity to EverydayFamily affiliate program to reflect the company’s recent upgraded trademark. EverydayFamily’s affiliate program will continue to have its trusted parent-focused offers for affiliates through their program in the Share Results affiliate network. EverydayFamily is an essential offer for any lead generation or CPA-centric affiliates catering to new parents in North America.
"We are incredibly proud of the evolution and growth that EverydayFamily has experienced since it was founded in 2006. We like to believe that we have helped both new parents and their families have a better quality of life, as well as affiliates who trust in our offer and make a committed decision to promote our brand," said Noah J. Anderson, CEO of EverydayFamily.
EverydayFamily is a popular lead-based affiliate program with offers aimed at new and expectant parents. Customers get a multitude of membership benefits, including money saving offers, samples and coupons from the top baby brands. The company is in the business of helping the customers of affiliates save significant expenses related to childbirth and guide them through their parenting journey through interactive tools, expert advice, and community support.
EverydayFamily’s affiliate program in Share Results will continue to offer a cost per lead (CPL) of $1.40. The program has built a strong click-to-sales conversion rate of over 25%. Affiliates of the affiliate program are provided with tracking links to promote the best free baby product samples, coupon savings, and other online retail offers. Partners of the program will also gain access to fresh new marketing tools with the updated brand visible across all banner ads and other tracking links.
EverydayFamily has been a merchant in the Share Results affiliate network for over three years and affiliates have seen great success due to excellent brand awareness of the product, which has resulted in great conversions. Existing affiliates of Share Results can promote EverydayFamily by simply logging into their affiliate accounts. New affiliates wanting to promote EverydayFamily’s offers for new parents and families can easily go to their merchant affiliate program page to sign up or email email@example.com.
EverydayFamily is not only a go-to resource for parents, but also for companies that recognize new and expecting parents as life stage consumers. EverydayFamily has helped some of America's most well known companies, like Kimberly Clark and Fisher Price, reach parents with special offers, brand messages, and key life stage information.
"More and more, we're seeing everyday families turn primarily to the Internet for a wide-range of information," said Tony Golden, Director of Business Development for EverydayFamily. "We are continually offering our marketing partners a variety of creative approaches to reach this audience strategically and efficiently. EverydayFamily represents one of the best options for brands to break thru the noise and engage parents in a trusted community based environment.”
EverydayFamily (EF) is a family driven website – in every sense – featuring a growing community of over three million members who share their everyday parenting experiences. EF is an online home and established resource for experts and parents who have advice and information to share, as well as those who are seeking guidance and support as they move through their family’s journey, from preconception, to preschool, and beyond. EF invites everyone to get comfortable and share stories, thoughts, advice, and opinions with other families. The editors at EF, as well as the entire EF community, are dedicated to providing daily content for families seeking advice, information, and support… and to giving back to the communities supporting us.
About Share Results
Headquartered in Montreal, Share Results is one of the leading online marketing firms specializing in affiliate marketing in Canada. Co-founded in 2004 by Nicky Senyard, the company provides an affiliate marketing software platform for businesses in need of customizable affiliate programs and affiliate networks. The company also operates its own affiliate network with over 12,000 affiliates, and provides affiliate marketing and digital marketing services to online retail businesses. To learn more about their services, please call 1-514-284-6789 or visit www.shareresults.com to request a demo of Share Results’ software.
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