In underwear, the upper and lower end of the category performed particularly well. For highly price-sensitive customers price is a key criterion during their purchase decision. These customers buy their underwear in relatively cheap apparel specialist stores such as KiK, C&A or H&M. Young adults are very much attracted by H&M which has a fashionable and modern product range at a relatively low price. Middle-aged and older consumers prefer stores such as C&A or department stores where they...

Euromonitor International's Underwear, Nightwear and Swimwear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Underwear, Nightwear and Swimwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Click for Report details:Underwear, Nightwear and Swimwear in Germany - Market Research Report