Ready meals is expected to register current value growth of 9% for 2011 as sales reached AED8 million, marking a slightly lower growth compared to the 10% current value CAGR registered over the review period. The year saw advertising and marketing campaigns rather subdued as companies controlled their operating expenses; in addition, companies bore part of the rising costs in order to appeal to a larger consumer base. Also, the higher growth over the review period was a result of the category...

Euromonitor International's Ready Meals in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Click for Report details:Ready Meals in the United Arab Emirates - Market Research Report