Online video is delivered to consumers and businesses through IP-connected devices, including PCs, tablets, video-capable mobile devices (including smartphones), TV-oriented set-top boxes, streaming devices (Roku), streaming-capable game consoles (Sony PlayStation3, Microsoft Xbox 360, Nintendo Wii), Internet-enabled TVs, and over-the-top (OTT) devices (Apple TV, Google TV, home theater PCs).
Consumers typically access online video through video-oriented Web sites, including:
O Video syndication and sharing sites -- YouTube, Vimeo, Vevo, Dailymotion.
O Social media sites -- Facebook, Hi5, Bebo, Renren.
O Commercially produced content sites -- Hulu.com, Netflix, Amazon.com.
O Network-associated premium content sites -- HBOGo, Discovery Channel, NBC-Universal.
O News and magazine Web sites -- CNN.com, Sports Illustrated, Huffington Post.
O Advertiser and marketing sites -- Nike.com, Proctor & Gamble.
O Enterprise, government. and nonprofit Web sites -- Microsoft.com, whitehouse.gov, wwf.org.
This study covers the global online video analytics marketplace. It provides drivers and restraints; technology and market trends; demand analysis; and strategies for growth. The market is analyzed for three regions - NALA, EMEA, and APAC. In-depth competitive analysis, including vendors' market shares is provided, along with profiles of the key vendors in the industry. The base year is 2011. Forecasts run through 2016.
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