Consumers demonstrated a gradually shift from traditional hard alcoholic drinks such as vodka to lighter alcoholic drinks such as RTDs/high-strength premixes at the end of the review period. RTDs/high-strength premixes' only significant category in 2011 was spirit-based RTDs. This category continued to account for a minor proportion of alcoholic drinks' total sales in the country at the end of the review period. Value sales remained low throughout the review period due to these products' lack...

Euromonitor International's RTDs/High-Strength Premixes in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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