In 2011 consumers' incomes started to become more stable and increase as a result of economic growth in the country. Consequently they started to purchase more expensive spirits, with vodka remaining the key category, whereas during the economic downturn consumers switched to more affordable alternatives. Increasingly popular were spirits such as rum, whiskies and expensive liqueurs, which are considered super-premium drinks and of high quality. Consumers become more sophisticated and affluent...
Euromonitor International's Spirits in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Click for Report details:Spirits in Kazakhstan - Market Research Report