Linton & Associates, LLC, an employee benefits specialist agency serving New Mexico and the surrounding states, announced that is already garnering increased Website traffic thanks to harnessing the power of Google AdWords. With Google’s claim that its AdWords program reaches at least 80% of the U.S. Internet audience, Linton & Associates, LLC has been able to significantly increase its exposure to its target audience, including both businesses and individuals. This expanded social media marketing and Internet Marketing strategy is part of the company’s strategic plan to reach more New Mexico businesses with its comprehensive range of HR consulting, wellness programs, property and casualty, and insurance as well as health, dental, vision and life insurance solutions for individuals.
Working with Flyline Search Marketing on its Google AdWords strategy, Linton & Associates, LLC has a solid campaign, which offers the company way to control its online advertising expenditures and maximize the results from this online advertising investment whilst more effectively targeting the right type of customers. The pay-per-click (PPC), site-targeted advertising program consists of targeted and concise text and banner ads. The success in terms of ad reach and exposure relies on carefully selected keywords that have been proven and tested to reach the most appropriate New Mexico businesses that are either researching or looking for the types of services the company offers, including insurance, health and wellness, and human resources products.
In addition to the ability to target the audience, the Google AdWords program has provided Linton and Associates, LLC with a way to more effectively measure the results of their Internet Marketing efforts. The Google AdWords program includes a wide range of tools designed to track online advertising metrics to effectively adapt the text and banner ads and keywords for further enhanced targeting and greater success.
In conjunction with its ongoing successful Google AdWords campaigns, Linton & Associates, LLC launched its new website to align with its search engine optimization strategy, which was developed by Flyline Search Marketing. The ongoing regular content additions to the website will provide another way to get the most traction from Google AdWords.
About Linton & Associates, LLC
Headquartered in Albuquerque, New Mexico, Linton & Associates, LLC serves over 160 employer groups and over 700 individual clients throughout New Mexico as well as the surrounding states. Established in 1988, the agency’s expert team is familiar with the real estate, construction, hospitality industry, legal firms and small employer groups, serving numerous clients in those fields in both small and large organizations with fully and self-insured plans, Section 125 plans, High Deductible Health Plans and Health Savings Accounts. Linton & Associates, LLC has built a network of associations with all the national ancillary carriers in life insurance, short and long term disability, and retirement plans. For more information, please visit www.lintonandassociates.com.