Getting potential patients to visit a website is important, but international marketing expert, Nitin Chhoda, knowing what those individuals are doing once they reach the site is crucial. To help small practice owners compete in the new economy, Chhoda has released his newly updated list of information owners should be examining about those visiting their business website.
“If your website is not tracking how many visitors you get, what they are doing on your site, estimating their gender, preferences and behavior, then you’re leaving a lot of data on the table,” said Chhoda. “A website, for example, a physical therapy website, is like a billboard, and the audience is the entire world, or in your case, local patients.”
Medical practices can use analytics to uncover a wealth of information about the people visiting their site. The information can be used to determine what information visitors are seeking and to improve the website by providing it. Chhoda noted that implementing an analytics program doesn’t have to be costly, complicated or overwhelming and suggested small practices try the Google Analytics tool. It’s free and represents the most innovative technology available. The program can be implemented instantly to provide professionals with the following:
- Number of patients – Analytics will show the number of visitors to the website, the time of day when visits peak, and the path used to navigate the website. The information can be used to determine the types of content potential patients are seeking, and special offers can be highlighted during peak visitation times.
- Referrals – Easily find how visitors found the site and who referred them.
- Goal tracking – Analytics allows practice owners to find how many visitors actually clicked through to the contact page.
- The weakest link – Providers can ascertain on which page visitors decided to leave the site. This is the weakest page on the site and the one that needs work.
- Time – Physical therapy business owners can find how much time individuals spent on each page and how many pages they visited.
- Ratios – Practice owners can determine the ratio of new individuals to the site compared to repeat visitors.
- Comparisons – Analytics provide users with the ability to analyze trends and the history of each page.
- Performance – The success of email and ad campaigns can be tracked, allowing practice owners to discover the marketing methods that work best for them.
- Standards – At a glance, practice owners can determine who sets industry standards, conduct e-commerce analysis and more.
Chhoda’s newly released list of essential analytics information provides owners with the knowledge they need to improve their website and increase patient numbers. Medical professionals can easily determine which webpages visitors are spending the most time on, how they found the site and their primary interests. Owners will also learn how to provide the content visitors want and most importantly, motivate visitors to make an appointment.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit his website about marketing physical therapy business.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.