CEO Nicky Senyard will be speaking at the upcoming 16th
annual Canadian Gaming Summit, which is set to take place at the Scotiabank Convention Centre in Niagara Falls, Ontario, from June 11-13, 2012.
The topic for Ms. Senyard’s talk will focus on social marketing. Specifically, the lecture, titled “Get Social to Get Business: How to Leverage Social Media to Benefit Your Brand,”
will be covering many relating topics, such as the business essentials to starting and maintaining a successful social media presence and the necessary strategies needed to strengthen brand value across a variety of social media platforms. Other topics will include measurability; audience targeting; and increasing social media leverage for increased profitability, brand development; and marketing ROI.
Senyard is scheduled to speak on the first day of CGS’s 2012 event, on June 11, from 3:10-4:00 p.m.
“Canada’s gaming industry is growing with each passing year and Income Access is extremely proud to be a part of that,” said Nicky Senyard. “Our involvement at this year’s CGS will include a talk that demonstrates how affiliates, operators and any number of other interested parties can partake in this rapid expansion. Merchants new and old will be given the chance to evaluate their needs and goals, and adjust their marketing strategies if needed. But perhaps most importantly, they will get to extend their affiliate network and strengthen relationships.”
The Canadian Gaming Summit
is “where the Canadian gaming industry meets;” the event presents a unique opportunity for all members in the iGaming trade to convene, get introduced face-to-face, and network within an informative and specialised environment.
Educational sessions will be provided at the summit and will cover many current aspects in the iGaming industry, including: Legal and Regulatory, Charitable Gaming, First Nations Gaming, iGaming, Security and Surveillance, Marketing and Communications, Corporate Social Responsibility, Finance and Markets, Food and Beverage, Human Resources and many others.
Sign up via CGS’s online registration form.
About Income Access
As a leader of the iGaming industry, Income Access (www.incomeaccess.com) is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 100 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Betfred,Victor Chandler, Sportingbet, Stan James, Jackpotjoy, tombola, Centrebet and Bingo.com.