Sogo & Seibu is the second largest department store operator in Japan, however four consecutive years of sliding sales are threatening its position. The retailer has made steps to reverse the trend, by closing unprofitable stores and making store renovations. This Verdict company briefing includes analysis of sales and space data over a six year period and a global market share for 2011.
- Benchmark Sogo & Seibu's performance by discovering its six year sales and space history.
- Consider how to integrate private label ranges by understanding how Sogo & Seibu has enhanced its Limited Edition range.
- Understand how investment in store renovation has affected Sogo & Seibu's revenues and use this knowledge for your own store development program.
FY2012 has been difficult for many Japanese retailers, and despite slight improvements in H2, Sogo & Seibu's sales fell back on the year. This continues the downward sales trend of the past four years, indicating that despite the saturation of the Japanese department store market, the retailer's strategies to revitalise sales have not worked.
The retailer has strengthened its proposition by expanding its private label range, and by further implementing a shop-in-shop strategy for the collection in its Ikebukuro store. Its new Zara and Uniqlo shop-in-shops will help it to become more competitive against value fashion players through improved targeting of younger consumers.
Reasons to Buy
- What was Sogo & Seibu's share of the global department store market in 2011?
- How has Sogo & Seibu's domestic store network changed over time? And what stores has it closed and why?
- How has Sogo & Seibu developed its private label offer, Limited Edition, in recent years?
Click for Report details:Sogo & Seibu - Verdict Company Briefing