Unilever's acquisition of Sara Lee's European personal care and European laundry business also had an impact on the Swedish laundry care category. Previous Sara Lee brands like Tabort (fabric fresheners and spot and stain removers) and Neutral (laundry detergents) are now part of the Unilever family. The acquisition further increased Unilever's leading position in Sweden and its share of laundry care increased from 31% to 35% between 2010 and 2011.
This Laundry Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Click for Report details:Laundry Care in Sweden - Market Research Report