Consumption of incontinence products keeps increasing in Ukraine with the aging of the population. It creates a good foundation for the development of the category. According to manufacturers, a significant proportion of sufferers still use sanitary protection products, especially towels, instead of specialist incontinence products. This is partly thanks to the remaining stigma surrounding incontinence and partly thanks to the higher price of incontinence products in comparison with sanitary...
This Incontinence in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Light Incontinence, Moderate/Heavy Incontinence.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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