There was ongoing urbanisation in South Africa during the review period, with the urban population rising from less than 60% of the total in 2006 to over 62% share in 2011. Growth was driven by a shortage of employment in rural areas, with many moving to cities in search of better employment prospects. Many of those low-income consumers who moved struggled to find work or housing initially, with high unemployment and a housing shortage. However, economic recovery in the last two years of the...
This Home Furnishings in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Household Textiles, Indoor Furniture, Lighting, Outdoor Furniture, Window Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Click for Report details:Home Furnishings in South Africa - Market Research Report