Biscuits benefited strongly from economic growth in Saudi Arabia during the review period, with this in turn resulting in rising disposable income levels. As a result, consumers began to treat themselves and their children to biscuits more frequently. This trend particularly benefited biscuits with an indulgent positioning, such as cookies and chocolate coated biscuits and also encouraged consumers to trade up within these product areas towards the end of the review period.
This Biscuits in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
* Get a detailed picture of the Biscuits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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