There are a lot of apprehensions revolving around the use of social media in the healthcare industry. Though this expanding trend has its benefits such as quick and easy access to information that consumers are looking for and improved customer engagements, it has drawbacks as well. Recent reports of photos and videos of patients undergoing treatment and inappropriate posts being uploaded on social networking sites by healthcare professionals, and subsequent data breaches have triggered strict actions from organizations and a tightened scrutiny by regulators. Such incidents invade patient privacy and violate the Health Insurance Portability and Accountability Act (HIPAA) leading to organizations paying hefty penalties and facing litigation suits. Furthermore, such incidents reflect poorly on the organization bringing down their repute.
To strengthen their risk management processes against emerging social media threats and to protect brand value, compliance officers and the management team of healthcare organizations are implementing guidelines and policies to monitor employees’ activities on social media and ensuring that they comply with HIPAA. In this discussion, Jim Sheldon-Dean, Founder and Director of Compliance Services at Lewis Creek Systems, and Vidya Phalke, Chief Technology Officer at MetricStream will share insights on:
The risks accompanying benefits that social networking provide to healthcare organizations
Best practices to leverage social media as an effective communication channel
The role of technology in implementing a HIPAA driven Social Media Compliance Program
Join the webinar
The webinar is scheduled to take place on Tuesday, September 18, 2012, at 11 am Eastern Time. To register for this event, and know more about the webinar and speakers please click here: http://info.metricstream.com/social-media-HIPAA-compliance.html
MetricStream is a market leader in Enterprise-wide Governance, Risk, Compliance (GRC) and Quality Management Solutions for global corporations. MetricStream solutions are used by leading corporations such as UBS, P&G, Constellation Energy, Pfizer, Philips, BAE Systems, SanDisk, Cummins and Sonic Automotive in diverse industries such as Financial Services, Healthcare, Life Sciences, Energy and Utilities, Food, Retail, CPG, Government and Manufacturing to manage their risk management, quality processes, regulatory and industry-mandated compliance and corporate governance initiatives, as well as several million compliance professionals worldwide via the www.ComplianceOnline.com portal. MetricStream is headquartered in Palo Alto, California and can be reached at www.metricstream.com.